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Seth Godin’s Latest Book, Tribes
In his latest book, Tribes, Seth Godin refers to a post, “1,000 True Fans,” that Kevin Kelly wrote on his blog, The Technium. It’s a classic post, a must read for marketers and business people,...
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As a veteran copywriter and creative director, someone who’s made a living for over two decades putting together direct mail, email and direct response advertising campaigns that pitch practically...
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Advantages of Video Blogging
As I was beginning my research as to why a video blog would be beneficial I found myself answering my own question. If you think about it logically, a video blog in this digital era definitely has...
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The Six Fears of Facebook and Other Social Media Channels
Given my entrepreneurial, extroverted and — some might say — experimental personality, it’s only natural that I started blogging in 2004 and have enthusiastically embraced Facebook, LinkedIn and...
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The Decline of Guest Blogging for SEO Linkbuilding
The SEO landscape continues to shift, making it harder and harder for those that are using unearned tactics to appear within the search results listings. In an age when content is king, Google’s Matt...
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5 Important Reasons to Create a Content Marketing Program
Content marketing has become a major trend in marketing today and organizations are spending an increasingly large portion of their marketing budgets creating and distributing content. According to the...
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Integrated SEO: The SEO Secret To Take Your Program To The Next Level
Integrated SEO: The SEO Secret To Take Your Program To The Next Level Many organizations treat SEO as a silo. It’s one person’s job to “do” SEO, or it’s outsourced to an SEO Agency without integrating...
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How Does Blogging Help SEO?
How Does Blogging Help SEO? Does blogging really help Search Engine Optimization (SEO)? Your digital marketing team keeps encouraging you to write blog posts, but how does blogging help SEO, anyway?...
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How To Integrate SEO Data With Your Blog To Make A Greater Impact
How To Integrate SEO Data With Your Blog To Make A Greater Impact Writers and SEO analysts don’t often work closely together resulting in missed opportunities to improve SEO results. A very important...
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